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Franklyn extends partnership with Stoke City FC.

Franklyn are proud to announce the renewal of their  Platinum Partnership with Stoke City Football Club, taking their longstanding relationship with the Club into its tenth year.

As part of a new three-year agreement, Franklyn will continue as the headline sponsor of the bet365 Stadium’s West Stand, renamed the Franklyn Stand in 2018, while also becoming the sponsor of the Tony Waddington Suite, the Club’s largest hospitality space.

Franklyn’s presence will remain across a wide range of Stoke City’s commercial platforms building on Franklyn’s brand and it’s commitment to   giving back to the Club, its supporters, and the wider community.

Over the next three years, Franklyn will continue  to deliver initiatives such as:

  • Financial workshops for Stoke City Women, the Academy teams, and Club staff
  • Our annual charity football match at the bet365 Stadium, with proceeds donated to the Potters’ Community Trust
  • A variety of competitions and supporter-focused activities

Stoke City’s Head of Partnerships, Steve Forrest, said: “We have had the pleasure of working with Andy, Anthony, Will and the rest of the Franklyn team for the past seven years so we are thrilled to extend our incredible Platinum Partnership for a further three seasons.

“Franklyn’s commitment towards Stoke City, our tremendous supporters and the community in which we both operate, is truly remarkable so we look forward to the next chapter and a hugely exciting three seasons for all involved. On behalf of all at Stoke City I’d like to express our sincere thanks to Franklyn for their loyal and unwavering support.”

Franklyn Director, Anthony Ashworth, added: “It is exciting for us as a local business to take our relationship with the club through our ten-year anniversary. Stoke City really is a community driven club, and we are made to feel part of the family, so it was an easy decision. We are incredibly proud to be part of the club and look forward to continuing to grow our relationship both with Stoke and the community.”

Franklyn are delighted to continue this journey with Stoke City and look forward to the next three years of partnership, growth, and community impact.

Photography kindly provided by Stoke City FC. © Phil Greig Photo Limited 2025.

 

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